Homework Expo 2013 Promotional Mix

  • Digital Distractions
    From February, 19th 2018 - added on February, 19th 2018

    The distraction of digital technology in reading and note-taking can interfere with a students’ ability to retain information.

  • Facebook’s Search for Trusted News
    From February, 19th 2018 - added on February, 19th 2018

    Facebook makes an attempt to clean up the fake news and propaganda, by asking users what they think. Facebook will publish surveys that will inquire users about which news sources they are most familiar with, and which sources they trust.

  • Why Tech Needs Women
    From February, 8th 2018 - added on February, 8th 2018

    Interview with Maria Klawe, President of Harvey Mudd College gleans insight into the importance of promoting diversity in tech in both education and industry.

  • Clickable Paper
    From February, 7th 2018 - added on February, 7th 2018

    Gamification, push notifications, and cookie enablement of interactive paper gives users a way to engage with content via an augmented reality overlay, bridging the offline-online gap. https://americanprinter.com/industry-content/industry-news/012518-ricoh-unveils-enhancements-to-clickable-ampr

  • Profiting and Adopting Disruptive Technology
    From November, 9th 2017 - added on November, 9th 2017

    Changes in technology is something that will always happen. Knowing how to adapt to technology properly will ensure business and add more value to your company.

  • RIT Alumnus Zachary Smith Speaks on Joining the Workforce After College
    From October, 13th 2017 - added on October, 13th 2017

    Zachary Smith, RIT '12 alum, shares his experience of college and the workforce as a recent graduate.

  • RIT attends Print 2017
    From September, 28th 2017 - added on September, 28th 2017

    RIT students, faculty, and alumni all came together at Print 17.

  • Billboard Advertising Innovation
    From September, 26th 2017 - added on September, 26th 2017

    A pharmacy in Sweden launches an anti-smoking campaign with interactive billboards, showing innovation and intelligent engagement.

  • Landa's Nanograpic Press has Entered Beta Testing
    From September, 8th 2017 - added on September, 8th 2017

    Landa's new nanographic press technology is being tested, 5 years after the announcement of the technology.

  • Functional and Industrial Printing Predicted to Grow to $114.8 Billion by 2022
    From August, 16th 2017 - added on August, 16th 2017

    Smithers Pira releases new market evaluation predicting a growth to $114.8 billion by 2022.

  • Desktop Metal Cuts Time and Cost of 3D Printing Metal by Magnitudes
    From August, 4th 2017 - added on August, 4th 2017

    Desktop Metal promises metal 3D printing thats 100x faster and 10x cheaper than current methods.

  • Heidelberg's 4D Printing Technology
    From July, 28th 2017 - added on July, 28th 2017

    Heidelberg's new technology lets you print directly on a wide range of 3D objects.

  • Profits are Large Among Small Printers
    From July, 5th 2017 - added on July, 5th 2017

    Small print companies made more profits before taxes than large print companies since 2012.

  • Mobile Ad Revenue Surpasses Desktop
    From June, 23rd 2017 - added on June, 23rd 2017

    Mobile ad revenue overtakes desktop for the first time. Digital advertising as a whole passes TV as most ad spending.

  • Digital and Print Media to be Combined Into One
    From June, 8th 2017 - added on June, 8th 2017

    A new research venture was just given £1.2m to create interactive print.

  • The Printing Software Problem
    From May, 30th 2017 - added on May, 30th 2017

    Print companies have to be extra competitive on low margins, but aren't spending what they should on automation software.

  • 500 Year Old Print Rediscovered
    From May, 22nd 2017 - added on May, 22nd 2017

    While cataloguing items about the history of print, Erika Delbecque opened a book and found one of William Caxton's prints was discovered.

  • Epson Australia Converts to 100% Recycled Paper
    From May, 8th 2017 - added on May, 8th 2017

    Epson Australia teams up with Planet Ark Paper to use 100% recycled paper in it's plant.

  • Changing Shapes: How Unsquaring the Wheel Came to be
    From May, 1st 2017 - added on April, 27th 2017

    Chris Bondy, Wayne Peterson, and Dr. Joe Webb combined their knowledge of the print industry to create Unsquaring the Wheel, a book focused on changing the traditional print business model.

  • The Power of Images in Marketing
    From April, 24th 2017 - added on April, 24th 2017

    Studies have come out to prove that images really do increase conversion rates.

  • There's Still Time to Enter Sappi's Printer of the Year Competition
    From April, 18th 2017 - added on April, 18th 2017

    Since 1999, Sappi has been celebrating great printers through their Printer of the Year award. Any printed media produced in the US and Canada from 2016 is eligible.

  • Crash Test Dummies are being 3D Printed Larger to Reflect the Average Person
    From March, 23rd 2017 - added on March, 23rd 2017

    New 3D printed crash test dummies are made to reflect the average American, for more realistic testing results.

  • 3D Printing is a Cost Effect Home Investment
    From February, 21st 2017 - added on February, 21st 2017

    A study conducted by Michigan Tech concluded that the ROI of a 3D printer allows it to pay for itself in just 5 years.

  • Scientists push for the Commercial Adoption of Rewritable Paper
    From February, 13th 2017 - added on February, 13th 2017

    Scientists at the University of California have created a rewritable paper that can be imaged using UV light.

  • RIT study reveals estimating system obstacles inhibiting print service providers
    From February, 6th 2017 - added on February, 6th 2017

    A new Rochester Institute of Technology study reveals the primary and costly limitations that are dramatically hampering estimating cycle times for many of today’s print service provider businesses and identifies the desired features of modern estimating systems.

  • The UK's Plan to Cut Print Use by Half Could Increase Carbon Emissions
    From January, 30th 2017 - added on January, 30th 2017

    DEFRA (Department for Environment, Food and Rural Affairs) published 'Greening Government Commitments 2016-2020' which said they plan to reduce paper consumption by 50%. An open letter by Two Sides noted that electronic storage isn't free and has it's own environmental cost.

  • Food Safe Ink Growth Predicted to Exceed That of Food Packaging
    From January, 19th 2017 - added on January, 19th 2017

    From 2016-2021, food packaging will grow at a 3% CAGR, exceeding the growth of the overall packaging market.

  • Print Equipment Market Makes a Shift Due to Communication Technology
    From January, 18th 2017 - added on January, 12th 2017

    With the increase in use of smartphones and digital technology, printing companies adapt to the changing market.

  • Teens Prefer Print to eBooks
    From November, 30th 2016 - added on November, 30th 2016

    Teens found to still prefer physical books to their eBook counterparts.

  • Digital Textile Growth Projected at 17.5% Annualy
    From November, 17th 2016 - added on November, 15th 2016

    Digital textile is projected to more than double in market share over the next 5 years.

  • Direct Mail Remains King, yet Spending Remains Elsewhere
    From November, 8th 2016 - added on November, 8th 2016

    Direct mail continues to prove its effectiveness even in the digital age, yet as the best ROI, why doesn't it get more attention?

  • Neutrogena Ad in Brasil Lets You Wipe Makeup Off Actress
    From October, 27th 2016 - added on October, 27th 2016

    In this Brazilian ad, the included makeup wipe sample works on the cover to remove the actress's eye shadow and lipstick.

  • International Print Day on October 19th
    From October, 12th 2016 - added on October, 12th 2016

    International Print Day will take place on October 19th, 2016. This is a day to help print "Trend The Planet!"

  • Amazon US Photo Printing Service Launches
    From October, 11th 2016 - added on October, 11th 2016

    Amazon US launches a new service allowing users to print photos off Amazon Drive.

  • The Decline and Fall of Marketing
    From September, 23rd 2016 - added on September, 23rd 2016

    Marketing is getting pushed out of the boardroom and strategies built around customers are going with it.

  • Canon claims to have 'revolutionary' wide-format technology
    From September, 20th 2016 - added on September, 20th 2016

    Canon brings its UVgel technology to its wide format printers, releasing a 64" model in spring 2017.

  • The Rise and Fall of Financial Typesetting
    From September, 13th 2016 - added on September, 6th 2016

    With the rise of technology came the fall of financial typesetting, but it's still hanging on by a thread.

  • Feed the Beast
    From August, 18th 2016 - added on August, 18th 2016

    Chris Bondy gives his opinion on "feeding the beast" based on his findings at drupa 2016.

  • 3D Printing Metal
    From August, 16th 2016 - added on August, 15th 2016

    By combining metal and plastic together, Filamet is an 88% metal substitute for PLA 3D printers

  • ZUtA Pocket Printer
    From August, 9th 2016 - added on August, 9th 2016

    New portable printer available coming this December

  • QR code comeback
    From August, 4th 2016 - added on August, 4th 2016

    QR codes might be seeing a resurgence in marketing with new ways to incorporate them.

  • Print Business survey
    From July, 29th 2016 - added on July, 29th 2016

    RIT is conducting a survey to find the bottlenecks and inefficiencies in the quoting process.

  • Roland plays key role in the new Ghostbusters
    From July, 25th 2016 - added on July, 22nd 2016

    Graphic designer Martin Charles in tandem with a Roland XR-640 brought the new Ghostbusters movie into reality with his remarkable set design

  • Punching bag keyboard offers a new way to type
    From July, 18th 2016 - added on July, 14th 2016

    German design company Bless created this fully functional keyboard out of punching bags.

  • Food Packed in Food
    From July, 13th 2016 - added on July, 13th 2016

    Food industries are taking the initiative to reduce their waste through innovative new packaging materials made from byproducts of the production process.

  • US Advertisers are underspending by $31 billion
    From July, 8th 2016 - added on July, 7th 2016

    US Advertisers are underspending by 19% and focusing too much on limited platforms.

  • Making the new fiver
    From June, 30th 2016 - added on June, 30th 2016

    The Bank of England released a video showcasing the production of the new £5 note

  • Print: Dead or Alive
    From June, 29th 2016 - added on June, 28th 2016

    Print is dying as a way to share information, but as a medium for advertising it's thriving.

  • Barnes and Noble is dying - and taking books with it
    From June, 23rd 2016 - added on June, 21st 2016

    Barnes and Noble is losing profit and acquiring debt which is bad news for authors and publishers

  • Think Small: How creative advertising made the Beetle into an icon
    From June, 9th 2016 - added on June, 9th 2016

    Think Small. The 60's Beetle ad campaign turned this nazi-engineered, ugly car into the iconic "car of the people"

  • Why CNET launched a new quarterly print edition
    From June, 6th 2016 - added on June, 3rd 2016

    Tech site giant CNET opened a quarterly magazine in 2014 despite being web only since 1995.

  • First 3D printed building in the world opens in Dubai
    From June, 2nd 2016 - added on June, 2nd 2016

    Over 17 days, a complete building was made using 3D printing technology. Dubai plans to make 25% of buildings using this technique by 2030.

  • RIT at Drupa: Leveraging Hybrid Technologies for Print Growth
    From May, 26th 2016 - added on May, 26th 2016

    RIT's Chris Bondy will give a talk at Drupa 2016 on integrating new digital and hybrid technologies technologies

  • RIT at Drupa: New Business Models for Print
    From May, 25th 2016 - added on May, 25th 2016

    RIT's Chris Bondy will give a talk at Drupa 2016 about staying relevant in the media industry through new business models.

  • 3D over 30
    From May, 24th 2016 - added on May, 24th 2016

    It's been 30 years since the first patent for 3D printing was granted, and boy has it come a long way since

  • New sustainability course at RIT's School of Media Science draws top presenters
    From May, 12th 2016 - added on May, 12th 2016

    A new course on sustainability in the graphics communication industry had Dr. Thompson and Mr. Jones give presentations on their roles in the field while the students collaborating on their formal registration document for the certification criteria for the Sustainable Green Printing Partnership.

  • Moving forward from Digital to Print
    From May, 12th 2016 - added on May, 5th 2016

    The endless bombardment of digital content may make it seem like that's where the future lies, but the next revolution is in the physical world.

  • There's more to wide format sustainability than the substrate
    From April, 22nd 2016 - added on April, 22nd 2016

    There's more to your environmental impact and sustainability than just the substrate. keeping you business energy efficient will save you money and save the planet.

  • RIT's Ted Kinsman creates coffee drip printer
    From May, 3rd 2016 - added on April, 21st 2016

    RIT's Ted Kinsman creates a printer than can print droplets of any liquid on any paper

  • This "drinkable book" has pages that can filter water and kill bacteria
    From April, 21st 2016 - added on April, 15th 2016

    This drinkable book was specially designed to act as filter paper so that people can drink clean water by pouring water through it.

  • Eastman Kodak Partnership with NY Label offers new counterfeiting protection
    From April, 14th 2016 - added on April, 8th 2016

    Eastman Kodak starts a partnership with NY Label to expand on anti-conterfitting and print security.

  • Positively Print’s 7th annual competition is now accepting entries
    From April, 7th 2016 - added on April, 7th 2016

    Positively Print's 7th annual competition for printed media.

  • Rare 540-year-old book contains first printed maps
    From January, 21st 2016 - added on January, 21st 2016

    A copy of the “Rudimentum Novitiorum” from 1475 contains the world’s first printed maps.

  • More Americans Read Print Magazines than Use the Internet
    From January, 19th 2016 - added on January, 19th 2016

    Recent research has shown that more Americans read print magazines than use the Internet.

  • Expected Growth for Security Printing
    From January, 11th 2016 - added on January, 11th 2016

    Smithers Pira predicts stable growth for security printing globally.

  • School of Media Sciences Releases Adobe DPS App
    From January, 7th 2016 - added on January, 7th 2016

    The School of Media Sciences at the Rochester Institute of Technology has released a new app.

  • Unsquaring The Wheel
    From August, 20th 2015 - added on August, 20th 2015

    Breakthrough Business Model for The Printing Industry, "Unsquaring The Wheel" Introduced By Webb, Bondy, Peterson Thursday, August 20, 2015 Press release from the issuing company Dr. Joe Webb, RIT's Prof. Chris Bondy, and consultant Wayne Peterson have teamed to develop and deliver a new workshop and book that features a breakthrough industry business model for commercial printers and print service providers; it premieres at Graph Expo 15. http://whattheythink.com/news/75047-breakthrough-business-model-printing-industry-unsquaring-wheel-introduced-webb-bondy-peterson/

  • First 3D-Printed Pill Gets FDA Approval
    From August, 11th 2015 - added on August, 11th 2015

    A new pill that is used to control epileptic seizures has just been approved by the US Food and Drug Administration (FDA), making the first government-approved drug created on a 3D printer.

  • Programmatic Print finds Success with Time Inc.
    From August, 4th 2015 - added on August, 4th 2015

    Time Inc. launched programmatic print in February, and after the surprising success of the initiative, the company is adding 12 more audience categories.

  • 5 Reasons Why Print is More Valuable than Digital
    From July, 28th 2015 - added on July, 28th 2015

    Recent research conducted by the Temple University Center for Neural Decision Making has recently conducted some research that proves print's advantage to digital in several different ways.

  • Print Your Own Diagnostic Test with Inkjet
    From July, 22nd 2015 - added on July, 22nd 2015

    Utilizing inkjet printing technologies, there is now a way to create a diagnostic test cartridge utilizing a single sheet of paper.

  • Library's Move from Print to Digital Causes an Outcry
    From July, 21st 2015 - added on July, 21st 2015

    In the digital age, more and more libraries are beginning to move from purchasing print books to purchasing digital copies, but this change is not happily accepted by all.

  • Hodd Barnes & Dickins Recalls Lapsed Clients
    From July, 14th 2015 - added on July, 14th 2015

    By creating a personalized cross-marketing campaign, a company was able to regain lapsed clients and gain a revenue of 20,000 pounds as a direct response.

  • Growing Your Print Business
    From July, 7th 2015 - added on July, 7th 2015

    A look at Minuteman Press, a printing company that successfully grew their company.

  • 7,471-Volume of Printed Wikipedia for Purchase
    From July, 2nd 2015 - added on July, 2nd 2015

    A printed version of the Wikipedia database is available for sale and contains 7,471 volumes of content.

  • Print ROI Four Times that of TV
    From June, 25th 2015 - added on June, 25th 2015

    Researchers discovered that the return on print magazine ads were far greater than expected to boost awareness.

  • L'Oreal Plans to 3-D Print Human Skin
    From June, 23rd 2015 - added on June, 23rd 2015

    The cosmetics company L'Oreal is currently planning to 3-D print human skin utilizing bioprinters that will be able to print nickel-sized samples of skin.

  • Identifying Global Opportunities for the Print Industry
    From June, 18th 2015 - added on June, 18th 2015

    Examining the global printing industry in order to identify the top countries for future growth, along with the types of print products that will dominate.

  • US Printing, Publishing, and Packaging Market Size and Outlook
    From June, 15th 2015 - added on June, 15th 2015

    InfoTrends latest report, "U.S. Printing, Publishing and Packaging Market Size and Outlook" provides information about the industry outlook estimates for 2013-2018.

  • Printed Keyboard to Keep Grease Off of Smartphones
    From June, 15th 2015 - added on June, 15th 2015

    KFC has created a new printed keyboard that can be used so consumers won't get their greasy fingers on their smartphone screens.

  • Social Selling: Rule #6 Slay Real Dragons
    From June, 9th 2015 - added on June, 9th 2015

    Your role is to enable your customers to meet their needs, grasp their opportunities, and defend against their threats.

  • HP T400 Color Inkjet Web Press to Enable First High-Volume Digitally Printed Newspaper at Mengis Druck AG
    From June, 3rd 2015 - added on June, 3rd 2015

    The first HP T400 Color Inkjet Web Press has been purchased in Switzerland, and will be the first digital press to be solely used for the high-volume newspaper, the Walliser Bote.

  • Social Selling: Rule #5 Earn Your Access
    From June, 2nd 2015 - added on June, 2nd 2015

    Being visible means being known as a valuable resource by more than the direct users of your product or service.

  • Social Selling: Rule #4 Enrich Your Network
    From May, 27th 2015 - added on May, 27th 2015

    Enable the people in your network to make new and valuable connections.

  • New York Becoming More Sustainable with Print
    From May, 19th 2015 - added on May, 19th 2015

    New York has become the first state to preference facilities that are certified by the Sustainable Green Printing Partnership (SGP) when procuring printed products.

  • Social Selling: Rule #3 - Sharpen Yourself!
    From May, 18th 2015 - added on May, 18th 2015

    The good news is that being a self-managed and life-long learner isn't innate, it is learned.

  • Social Selling: Rule #2 - Reject Funnelism
    From May, 11th 2015 - added on May, 11th 2015

    Effective social selling shakes its head at Funnelism and turns its attention the the meaningful and powerful rather than merely the easily measurable.

  • Young adults more likely to read in print!
    From May, 5th 2015 - added on May, 5th 2015

    A Pew Internet Research study has discovered that while e-reading is becoming increasingly popular, it is still eclipsed by the everlasting popularity of print.

  • Social Rule #1- Don't Be Creepy
    From May, 5th 2015 - added on May, 5th 2015

    In social selling it is far too easy to step across the line between personal and professional. And you can step across it too early and too far.

  • Inserts still valid! - $5.84 billion generated for newspapers
    From April, 28th 2015 - added on April, 28th 2015

    Currently, inserts are still being sent to about 50 million households annually, and in 2014, they generated about $5.84 billion in revenue for newspapers.

  • Don't Overlook Print for Your Startup!
    From April, 28th 2015 - added on April, 28th 2015

    While a company can survive on only digital channels, they won't thrive until they incorporate print into their marketing.

  • Crashing at the Finish: The Last, Winning Step Too Many Salespeople Skip
    From April, 28th 2015 - added on April, 28th 2015

    Failing to ask for the opportunity to make a final presentation is equivalent to running a marathon with no intention to put on a final sprint at the finish.

  • Tag and Label Printing Trends in North America
    From April, 28th 2015 - added on April, 28th 2015

    55% of Brand Owners express a Print Bias

  • Subversive Marketing: How to Build a Brand When They Tell You No
    From April, 14th 2015 - added on April, 14th 2015

    Subversive branding relies on a marketer's willingness to integrate every action and every investment in order to leverage the scarce resources just as far as possible.

  • Recruiting Salespeople: Stop Hiring the Retreads
    From April, 6th 2015 - added on April, 6th 2015

    Sidestep the retreads: Embedding a multistep, carefully crafted process for recruiting, on-boarding, and developing a new salesperson takes some real thought and investment.

  • Print Catalogs Still Relevant
    From March, 31st 2015 - added on March, 31st 2015

    Retailers are beginning to utilize print catalogs again, proving that they are still a valuable marketing technique.

  • Amazon Trucks to 3D Print Products During Delivery Route
    From March, 9th 2015 - added on March, 9th 2015

    Amazon has submitted a patent that will allow the consumer to order an item, and then the company will 3D print the request en route to the consumer's home.

  • Facebook is Making Us Unhappy
    From March, 2nd 2015 - added on March, 2nd 2015

    A correlation has been found between the time one uses Facebook, and the amount of unhappiness that the individual will have.

  • Worldwide Security Printing Market to reach $35.3 billion by 2018
    From March, 2nd 2015 - added on March, 2nd 2015

    The stunning rate of counterfeiting is causing an increase of security printing worldwide.

  • Why digital natives prefer reading in print. Yes, you read that right.
    From February, 25th 2015 - added on February, 25th 2015

    "The Washington Post" finds research that proves that the digital generation prefers reading in print rather than in digital.

  • Graph Expo 2014 Forecast: Mostly Cloudy, Precipitation Likely, with a Bright Finish
    From October, 9th 2014 - added on October, 10th 2014

    Graph Expo this year is at the mid-point between two drupa's and although a bit smaller show than previous years, proved to be rich with many exciting developments.

  • Invitation to CMIC Summit 2014
    From September, 25th 2014 - added on September, 25th 2014

    Please join us for captivating discussions with cross-media communication industry experts as we examine pressing issues and relevant topics facing the graphic communications industry.

  • 3D Printing Forecasted to Grow 45.7% by 2018
    From September, 19th 2014 - added on September, 19th 2014

    3D printing is expected to grow 45.7% from 2013 to 2018, according to a recent study. In 2013, the sale of 3D printers, materials, print services, and market amounted to $2.5 billion globally.

  • Global Print Market Growing 8% from 2011 to 2017
    From September, 19th 2014 - added on September, 19th 2014

    It is expected that there will be an 8% growth rate from $584 in 2011 to $668 billion in 2017. Dominating global revenue growth is the package printing industry. In 2007, this segment accounted for 35%, while in 2017 it is expected to reach 43%.

  • Print-on-Demand: Key to Engaging New Generations
    From September, 19th 2014 - added on September, 19th 2014

    Ever since digital communication technologies have become widespread, print has become more accessible and convenient for the newer generations. In addition, several new methods to approach print now exist. The future of print relies on the value and use it holds for upcoming generations.

  • Time Spent Looking at Screens Reach All-Time High
    From September, 19th 2014 - added on September, 19th 2014

    According to a new report, per individual, an average of 270 hours is spent each month looking at different types of screens.

  • IKEA's Revolutionary "bookbook"
    From September, 19th 2014 - added on September, 19th 2014

    For its 2015 catalog, IKEA has created an intuitive, advanced platform to view and to interact with content. The battery is "eternal", and there are absolutely no wires to deal with.

  • The Key Roles of 12 Channels in the Customer Journey
    From March, 12th 2014 - added on June, 18th 2014

    Marketers weigh in on the primary roles of 12 different channels in the customer journey-- choosing whether a channel is best as a "greeter," an "influencer," or is seen as a "closer."

  • Global Magazine Publishing Outlook, 2014-2018
    From June, 13th 2014 - added on June, 13th 2014

    PwC's 5-year media outlook finds that driven by digital, global total magazine revenue will resume growth in 2015.

  • Consumers are Engaged Across All Magazine Platforms
    From February, 26th 2014 - added on June, 12th 2014

    Research finds different magazine platforms play important roles in influencing consumers throughout the stages of the purchase behavior funnel; Print has the most influence over actual purchases.

  • Mary Meeker's 2014 Internet Trends Report
    From May, 28th 2014 - added on June, 2nd 2014

    Mary Meeker's annual Internet Trends report finds the total number of global Internet users is growing by less than 10% per year, and is slowing. The number of smartphone users is growing by 20% per year, although it is slowing, too.

  • Instagram Beats Out Facebook and Twitter with U.S. Teens
    From April, 9th 2014 - added on May, 20th 2014

    According to a semi-annual teen consumer insights survey, Instagram has surpassed Facebook and Twitter in popularity among teenagers.

  • Newspaper Business Model Evolving; Revenue Streams Diversifying
    From April, 18th 2014 - added on May, 20th 2014

    While newspaper revenue from traditional print ad channels is declining, revenues grew in new and developing areas in 2013, reflecting an industry evolving its business model in a significant way, reports the NAA.

  • U.S. Publishers Split Over the Future of Print
    From May, 12th 2014 - added on May, 19th 2014

    A recent survey of U.S. publishers finds 37% believe print will continue to be the primary way readers access their content; another 34% say print is the least important channel going forward.

  • Six in Ten Seniors Now Go Online
    From April, 3rd 2014 - added on May, 15th 2014

    According to the Pew Research Center, America's seniors movement into digital life continues to deepen. Today, 59% of seniors report they go online -- a six-percentage point increase in the course of a year.

  • U.S. Smartphone Penetration Nears 69%, Up 6% Since December
    From May, 2nd 2014 - added on May, 8th 2014

    The latest data from comScore finds U.S. smartphone ownership penetration has neared 69%, up 6% since December.

  • The Wealthy Engage Most With Ads In Printed Newspapers
    From May, 1st 2014 - added on May, 8th 2014

    When it comes to ad engagement, a survey finds that the wealthy - about 9% of the population - are more likely to pay attention to advertising in printed newspapers than in any other format.

  • Magazine Ads Continue to Engage and Motivate Consumers
    From April, 24th 2014 - added on April, 30th 2014

    Analysis of over 500,000 print magazine ads by Starch finds the medium endures in engaging consumers; 35% of readers took action based on magazine print ads -- unchanged since 2010.

  • The Marketing Channels Integrated Most Often with Email Campaigns
    From March, 1st 2014 - added on April, 24th 2014

    Landing pages (61%) are the marketing channel most often integrated with company email programs. Print was the top channel integrated with email programs for one in four (25%) of marketers.

  • Mobile Grabbing Our Time, Print Ads Take the Ad Dollars
    From April, 23rd 2014 - added on April, 23rd 2014

    While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.

  • Survey: 54% of US Adults Read eBooks, Yet Print Remains the Major Player
    From April, 17th 2014 - added on April, 18th 2014

    A majority of Americans (54%) are currently read e-books, including two-thirds of Millennials (66%). With that said, print still dominates; nearly half of Americans (46%) say they only read print books.

  • Pew: Newspapers Account for 60% of Total News Revenue
    From March, 26th 2014 - added on April, 14th 2014

    According to Pew, newspapers remain far and away the clear news revenue leader, as compared to different types of news media (TV, digital, etc.), accounting for close to 60% of the total news revenue of $63.2 billion.

  • The Role Of Various Channels in the Purchase Journey
    From March, 27th 2014 - added on April, 10th 2014

    Experian reports on how marketers around the globe view the roles of 12 different channels in creating awareness, generating interest and closing the deal.

  • Coupon Users, Young and Old, Prefer Print Sources
    From March, 6th 2014 - added on April, 9th 2014

    A new survey of US consumers finds traditional print formats remain the preferred sources of grocery store and drugstore coupons, especially among Millennials (ages 18-36).

  • Millennials Say Combo of Digital and Offline Ads Most Influential
    From March, 20th 2014 - added on April, 3rd 2014

    Despite being digital natives, 45% of Millennials say that digital and traditional advertising works better in combination in influencing their brand decisions, compared to either as a standalone channel.

  • Offline More Influential than Social and Mobile, Consumers Say
    From March, 26th 2014 - added on April, 1st 2014

    Offline media easily beat out social and mobile as more influential in the purchasing process, finds Deloitte's annual consumer survey. Word of mouth consistently leads the way as the top purchase influence.

  • Majority of Consumers Don't Want Mobile Promotions; Prefer Print
    From February, 14th 2014 - added on April, 1st 2014

    The majority of consumers (75%) say they prefer to get promotional content and coupons from traditional print media; Three-quarters of those surveyed don't want mobile promotions sent to them.

  • Nearly 4 in 10 of Americans Own a Laptop, a Smartphone AND a Tablet
    From March, 26th 2014 - added on March, 27th 2014

    Deloitte's most recent survey of techology and media consumption trends, finds a 42% growth YOY in the number of U.S. consumers who own a trio of tablets, smartphones and laptops.

  • US Ad Spend 2013: Fourth Consecutive Year of Growth
    From March, 25th 2014 - added on March, 27th 2014

    Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.

  • Print YP Ad Study: $24 ROI for Every Dollar Spent
    From March, 18th 2014 - added on March, 25th 2014

    A study examining the value of print ads published in independent Yellow Pages finds the ROI for directory ads averages about $24 for every $1 spent.

  • Digital to Surpass TV as Dominant Ad Channel in 2018
    From March, 21st 2014 - added on March, 21st 2014

    When it comes to US media as spend, TV will remain the dominant advertising channel through 2017, until the balance tips to digital in 2018 when digital surpasses television, says eMarketer.

  • Nielsen: The U.S. Device Media Universe
    From February, 12th 2014 - added on February, 21st 2014

    The latest device-related media factoid from Nielsen.

  • Image Recognition (IR) Use Has Beaten Out QR in Mobile Activated Mag Campaigns
    From February, 18th 2014 - added on February, 19th 2014

    The number of mobile action codes appearing in magazines--such as QR, image recognition (IR), and digital watermark --grew 55% over last year. For the first time, IR beat out QR to become the top activation type.

  • Online Ads So Pervasive, Many Ignoring Them Altogether
    From February, 18th 2014 - added on February, 18th 2014

    Online ads (82%) top the list as most ignored by all generations, while ads featured in traditional media are least ignored.

  • Consumers Continue to Trust Traditional Media Advertising Over Online Ads
    From January, 8th 2014 - added on February, 17th 2014

    Newspaper advertising is the most-trusted form of paid media advertising in North America, according to Nielsen. Traditional ads lead digital ads by double-digits when it comes to consumer trust.

  • Social Media Posts by Peers Influence Millennials to Buy
    From February, 4th 2014 - added on February, 13th 2014

    Nearly seven in 10 millennial social users are influenced to make purchases based on friends' posts about products and services they like.

  • Smaller Businesses See ROI from Social Media
    From February, 13th 2014 - added on February, 13th 2014

    A new study finds that 60% of small and medium businesses have found social media effectively helps them build their brand and presence.

  • Two-Thirds of Small Town Residents Read Community Newspapers
    From February, 4th 2014 - added on February, 6th 2014

    Approximately two-thirds (67%) of residents in small U.S. communities regularly read their local newspaper. Seven out of ten (71%) say advertisement in these papers help them make better purchasing decisions.

  • Americans Worried About Their Privacy Online; More Cite Business Data Collection
    From January, 28th 2014 - added on February, 5th 2014

    A high proportion of U.S. adults (92%) are worried about their privacy online. More users cite business data collection over government surveillance programs as the their concerns.

  • Study: Facebook Use to Decline Over Next 5 Years
    From February, 3rd 2014 - added on February, 4th 2014

    A newly released survey from USC Annenberg Center for the Digital Future finds that almost one-third of all Facebook users will use the service less within five years.

  • Report: Publishers to Use a Variety of Channels to Reach Audiences in 2014
    From January, 30th 2014 - added on January, 31st 2014

    A study queried publishers regarding their 2014 publishing strategies and use of social media. The majority plan to use a variety of publishing channels -- print, web and social -- to reach their audiences.

  • Print Coupons Top Digital Among Moms
    From January, 30th 2014 - added on January, 30th 2014

    Per a study of over 2,200 U.S. moms, print ads (78%) and supermarket circulars (65%) take the lead when it comes to how mothers find coupons.

  • Consumers Still Rely on Tried-and-True Newspaper Inserts for Savings
    From January, 27th 2014 - added on January, 27th 2014

    More than half of shoppers (57%) will rely on coupons from home and 51% will be influenced by newspaper circulars for brand selection and savings in 2014. The next closest influential source is online advertising at 11%.

  • A Fifth of Social Media Marketers Dissatisfied with Tactic's Impact
    From January, 15th 2014 - added on January, 24th 2014

    According to a recent survey of more than 1,700 North American social media marketers, 21% say they're dissatisfied with social media marketing in general and are ready to replace social spend with more traditional buys.

  • Teen Time Spent Online Grows Rapidly; Now Over 4 Hours Per Day
    From January, 16th 2014 - added on January, 24th 2014

    A GfK multimedia study show that U.S. teenagers' time spent connected is growing faster than that of any other key age group and now tops 4 hours daily.

  • Fastest-Growing Digital Print Applications, 2012-2017
    From January, 20th 2014 - added on January, 20th 2014

    InfoTrends predicts overall print volumes to increase at a CAGR of 1.2% between 2012 and 2017, with select digitally printed applications (books, transpromo, catalogs, direct mail) expected to outpace that growth rate noticeably.

  • Print Books Remain at Core of Americans' Reading Habits
    From January, 16th 2014 - added on January, 17th 2014

    The percentage of Americans who read an e-book in the past year has risen to 28% -- up from 23% at the end of 2012. At the same time, about 7 in 10 adults reported reading a book in print, up 4% after a slight dip in 2012.

  • Newspaper Ads Most Popular, TV Best ROI say SMBs
    From January, 10th 2014 - added on January, 14th 2014

    Analysis from BIA/Kelsey's ongoing tracking survey of small and medium-sized businesses traditional advertising choices finds that newspaper ads are most used, while TV is deemed most effective.

  • Frustration with Mistargeted Ads Lead Consumers to Disengage
    From January, 14th 2014 - added on January, 14th 2014

    A new study reveals 96% of consumers have received mistargeted promotional offers and info. Based on this, the vast majority say they have unsubscribed, automatically deleted communications, or take other actions to disengage.

  • Generational Differences in Gadget Ownership
    From January, 6th 2014 - added on January, 10th 2014

    Survey results from Gallup quantify generational differences in technology ownership. For example, 88% of young adults own smartphones compared to 25% of those age 65+.

  • 73% of Online U.S. Adults Use a Social Networking Site
    From December, 30th 2013 - added on January, 8th 2014

    The latest Pew survey shows that 73% of online U.S. adults now use a social networking site of some kind. Facebook dominates in the number of users (71%), but a number of users are diversifying onto other platforms.

  • Direct Mail Still Strongest Prompt for Donations
    From December, 18th 2013 - added on December, 19th 2013

    A national survey finds direct mail is still the strongest tactic for donations, prompting 21% of Americans to give to charities.

  • U.S. Mobile Ad Spend to Overtake Desktop by 2017
    From December, 16th 2013 - added on December, 17th 2013

    According eMarketer, U.S. mobile ad spending continues its rapid growth -- coming, for the most part, at the expense of desktop. Today, mobile accounts for nearly $10b; By 2017, mobile is expected to reach $35.6b.

  • Half Of All Ad Campaigns Will Be Multiscreen By 2016
    From October, 31st 2013 - added on December, 13th 2013

    In 3 years, roughly 50% of all media campaigns are expected to be multiscreen -- defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

  • Newspaper Inserts Essential to 8 in 10 Black Friday Shoppers
    From December, 6th 2013 - added on December, 13th 2013

    The majority of holiday shoppers came to the stores having done their homework; Newspaper inserts were key to pre-trip planning.

  • Snapshot: A Look at Media Multitasking
    From December, 13th 2013 - added on December, 13th 2013

    In 2013, U.S. adults were expected to have spent nearly 44% of their overall media time with digital; Time spent on social media has risen by double-digits regardless of the device used.

  • Mobile Now the Main Driver of Global Ad Spend Growth
    From December, 9th 2013 - added on December, 13th 2013

    Mobile is now the main driver of global ad spend growth. This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalizing other media platforms, find ZenithOptimedia's latest forecast.

  • SMBs and Social: Facebook Ads Show Best ROI, Yet Least Used
    From November, 19th 2013 - added on December, 5th 2013

    More than 72% of SMBs are using social media to advertise and promote their business; They rank Facebook ads as having the best ROI of the social media channels.

  • Survey: Consumers Engage with Well Targeted Marketing Messages
    From November, 13th 2013 - added on December, 3rd 2013

    A recent study finds that consumers who receive targeted, relevant content are more likely to be influenced by those messages and more likely to act on those offers.

  • Native Advertising Survey: Facebook, Twitter Considered Least Effective
    From November, 19th 2013 - added on November, 19th 2013

    A new native advertising survey examines how professionals are using native advertising, how they define it, and how effective they feel it to be.

  • Promotional Offers Sent Tuesday and Friday Perform Best
    From November, 18th 2013 - added on November, 18th 2013

    Data analysis by retention marketing specialist Retention Science identifies the time and day promotional e-mail offers work best to generate maximum revenue for online retailers.

  • B2B Buyers Appreciate Succinct Content When Researching Purchases
    From October, 29th 2013 - added on November, 12th 2013

    A survey of B2B buyers' research preferences finds the majority begin the process with Google and that white papers and case studies under 5 pages in length are preferred.

  • Study: Do Consumers Watch Video Ads?
    From October, 24th 2013 - added on November, 7th 2013

    This UMass Amherst study looks to understand what factors influence people to complete watching video ads and what contributes to them abandoning ads.

  • ROI from Print Magazine Ads Well Above Digital, Nielsen Analysis Finds
    From September, 1st 2013 - added on November, 5th 2013

    Analysis of ROI data from Meredith's advertising program finds households exposed to print magazine ad campaigns spent significantly more (+3% to +36%) than those consumers not exposed. The average ROI was $7.81 for every $1 spent.

  • When Does it Pay to Post on Facebook?
    From August, 19th 2013 - added on October, 31st 2013

    Analysis of over 2.8 million Facebook posts from 23,000 brands provides a snapshot, by day of the week, of posts distribution and engagement potential.

  • Social Media Tops for B2C Content Marketers
    From October, 15th 2013 - added on October, 25th 2013

    The overwhelming majority of B2C marketers -- 90% -- employed content marketing in 2013. This report reviews tactics, effectiveness, confidence in the strategy, and more.

  • Direct Mail Poised to Overtake Print Yellow Pages to In the General Services Vertical
    From September, 26th 2013 - added on October, 23rd 2013

    According to local ad spend analysis from BIA/Kelsey, direct mail will overtake print Yellow Pages in the General Services vertical in 2013.

  • Magazines Continue to Rank Highest In Ad Receptivity
    From October, 22nd 2013 - added on October, 22nd 2013

    Magazines continue to score significantly higher than TV and online in ad attention and receptivity, as well as other key engagement dimensions.

  • Pew: U.S. Adult Gadget Ownership Statistics
    From October, 21st 2013 - added on October, 21st 2013

    According to the latest mobile-related figures from the Pew Internet Project, 91% of American adults own a cell phone (56% have a smartphone); tablet ownership has reached 35%.

  • Mobile Barcode Scanning Up 40% Over Last Year at this Time
    From October, 17th 2013 - added on October, 18th 2013

    ScanLife processed nearly 24 million mobile barcode scans during the third quarter of 2013 alone -- an approximate 40% increase in activity compared to last year at this time.

  • The Changing Face of the American Household
    From October, 17th 2013 - added on October, 17th 2013

    A new census report provides an updated picture of the composition and complexity of U.S families and households; for example, one in 5 households is made up of the so-called "nuclear family."

  • B2B Content Marketing a Core Part of Marketing Process
    From October, 1st 2013 - added on October, 16th 2013

    B2B marketers are making content marketing a core part of their marketing process with 93% of organizations now marketing with content - regardless of company size or industry.

  • Facebook Dominates Social Referrals; Pinterest Grows Exponentially
    From October, 15th 2013 - added on October, 16th 2013

    A social media study finds Facebook accounts for more than 10% of traffic to publishers, while Pinterest referral traffic has increased most rapidly, growing by 66.5% (to 3.68%) in the last year.

  • Study: Data-Driven Marketing Adds $156 Billion to the U.S. Economy
    From October, 14th 2013 - added on October, 16th 2013

    A DMA commissioned study conducted by Ivy League academics finds data-driven marketing adds $156 billion in revenue to the U.S. economy and results in the employment of more than 675,000.

  • Survey Affirm the Power of Print In Households Earning $100K+
    From September, 19th 2013 - added on September, 27th 2013

    A survey finds U.S. adults living in households with at least $100K in annual household income, "continue to be enthusiastic consumers of traditional media, even while their use of digital media continues to grow sharply."

  • 15% of American Adults Do Not Use the Internet At All
    From September, 25th 2013 - added on September, 27th 2013

    According to research from Pew, 15% of American adults do not use the internet or email at all--and the majority of non-users don't plan to do so in the future.

  • WOM and Traditional Ads Promotes Trust and Consumer Action
    From September, 17th 2013 - added on September, 18th 2013

    Word-of-mouth, TV, branded websites, and newspaper and magazines remain the most trusted advertising sources finds a survey of more than 29,000 consumers from around the globe.

  • Email Open and Click Rates By Day and Time
    From September, 17th 2013 - added on September, 17th 2013

    Recent analysis of data from over 1.4 billion email messages gives insight into the days and times that garnered the highest activity.

  • The Top Coupon and Deal Source for Digitally Connected Millennials? The Newspaper
    From September, 11th 2013 - added on September, 13th 2013

    While Millennials are heavy digital users, this group also embraces print for savings as much as any other age group; In fact, newspapers are the top source for deals for young adults (18-34).

  • CMOs Having Trouble Proving Impact of Social Media
    From September, 12th 2013 - added on September, 12th 2013

    According to Duke University's CMO Survey, just 15% of chief marketers say they have proven the quantitative impact of their social media marketing expenditures.

  • Nine of 10 American, Ages 18-44, Will Own a Smartphone by 2017
    From August, 31st 2013 - added on September, 12th 2013

    eMarketer's latest estimate of U.S. smartphone ownership by age group finds deep penetration for Americans, ages 12-64, by 2017.

  • Almost Half of Promotional Emails Opened on Mobile
    From August, 19th 2013 - added on August, 29th 2013

    A new benchmark report finds consumers open 49% of all marketing emails on mobile devices, yet failure to optimize for mobile is problematic.

  • Print Preferred by Parents for Back-to-School Shopping
    From August, 26th 2013 - added on August, 26th 2013

    Parents say they prefer print ads and direct mail above email, online, and social for back-to-school shopping.

  • U.S. Total Media Ad Spend Gets Lift From Digital
    From August, 22nd 2013 - added on August, 22nd 2013

    eMarketer predicts U.S. advertisers to spend $171.01 billion on paid media this year, up 3.6% compared to 2012. Digital is giving ad spending a boost, while TV remains the top ad medium.

  • Mobile News Increasingly Taking Bite Out of Print Newspaper Subscriptions
    From May, 1st 2013 - added on August, 21st 2013

    The rapidly increasing use of mobile media devices for news is contributing to the general decline in subscriptions to printed newspapers, a study by the Reynolds Journalism Institute finds.

  • For Many Marketers, Data is Top Under-Used Assets
    From August, 5th 2013 - added on August, 15th 2013

    Nearly half of marketers recently queried agree that data is the most underused asset in their organization, according to a global survey.

  • Direct Mail Accounts for 43% of Local Media Retail Ad Spend
    From July, 30th 2013 - added on August, 14th 2013

    Key findings from BIA/Kelsey's latest local media ad spend forecast finds direct mail grabs 43% of total retail ad spend. Overall, direct mail accounts for 27% of total local ad spend.

  • One-Third of SMBs Report Using Mobile Advertising
    From August, 5th 2013 - added on August, 14th 2013

    The latest findings from BIA/Kelsey's ongoing study of SMBs advertising efforts finds SMBs are increasingly embracing mobile and social platforms.

  • Coupons: Print Going Strong, Digital Making Inroads
    From June, 30th 2013 - added on August, 14th 2013

    Consumers of all ages and incomes use coupons, with those ages 25-34 being the heaviest users and more likely than other age groups to turn to mobile and social media to acquire savings.

  • Mobile Surpasses PCs for Time Spent On Media Activities
    From August, 1st 2013 - added on August, 13th 2013

    U.S. adults will spend nearly 44% of their overall media time with digital this year, including nearly 20% on mobile--compared to 19.2% on laptops and PCs.

  • Mobile Promotional Emails: Consumers Dissatisfied with Poor Design and Experience
    From July, 24th 2013 - added on August, 12th 2013

    According to a national survey regarding mobile holiday promotional emails, poor mobile design and user experience is the biggest source of frustration for consumers. The issue most often cited? Irrelevant content.

  • The Top Ways We Learn About New Brands and Products
    From July, 30th 2013 - added on August, 9th 2013

    In a survey examining how consumers are introduced to new products and brands, TV ads (58%) take the top spot. Magazines (31%) and direct mail (21%) also play an important role for many Americans.

  • Disconnect: B2B Info Seekers Rely On Print, Yet 1/3 of Publishers Plan Print Ad Cuts
    From August, 1st 2013 - added on August, 8th 2013

    A recent B2B survey finds info seekers continue to rely on print as a source for industry related content and publishers report that print remains a key source of revenue. Despite this, 32% of publishers expect to cut their print ad budgets in the next year.

  • Most U.S. Consumers Want the Option to Receive Paper Bills and Statements
    From July, 31st 2013 - added on August, 6th 2013

    U.S. consumers want to keep the option to receive paper bills and statements. In addition, 72% agree that print and paper can be a sustainable way to communicate if responsibly produced, used and recycled.

  • Traditional Media Ads Best For Reaching, Influencing Affluent Buyers
    From June, 20th 2013 - added on July, 26th 2013

    Traditional media still claims top spot for reaching affluent adults. TV has the lead when it comes to recall of, and interest in, a luxury item they saw or heard, while magazines prove effective in reaching those who plan to buy luxury items.

  • Consumers Feel Negatively Towards Brands Offering Poor Mobile Experiences
    From July, 18th 2013 - added on July, 25th 2013

    88% of U.S. consumers associate negative feelings with brands that have poorly performing websites and mobile apps, finds a recents survey conducted by Harris Interactive.

  • Marketers: Real-Time Personalization An Essential Tactic
    From July, 24th 2013 - added on July, 24th 2013

    A survey finds 77% of marketers say real-time personalization is crucial to their marketing strategy, yet 60% note they struggle to personalize content in real-time.

  • Study: Direct Mail Matters In Connected World
    From July, 11th 2013 - added on July, 22nd 2013

    New research finds consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing messages.

  • Half of All Social Network Users Consider Taking A Break
    From July, 12th 2013 - added on July, 15th 2013

    According to a national survey on social media behavior, 52% of social network users have either taken, or considered taking, a "vacation" from one or more social networks in the past year.

  • Analysis: Best v. Worst Email Subject Lines
    From July, 10th 2013 - added on July, 12th 2013

    Email marketing firm Adestra's analyzed over 2.2 billion marketing emails to find the keywords and phrases that customers respond to best.

  • How Well Does Social Media Translate Into Sales?
    From July, 10th 2013 - added on July, 10th 2013

    A recent report examines if, and how, customers make the journey from tweeting, pinning or liking an item, to actually purchasing it.

  • Consumer Attitudes Towards Paywalls Shifting
    From June, 20th 2013 - added on July, 8th 2013

    According to a study by Oxford University's Reuters Institute Study of Journalism, twice as many consumers are willing to pay for online news content than a year ago.

  • Customers Acquired via Facebook and Twitter Prove Less Lucrative
    From July, 2nd 2013 - added on July, 2nd 2013

    Social networks have a long way to go to be as lucrative as search engines and email when it comes to customer acquisition, a study finds.

  • Despite Record Usage, Appeal of Top Social Media Sites Declining
    From June, 24th 2013 - added on July, 1st 2013

    A recent social media attitudinal survey finds"while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers."

  • Newspaper Trends Survey: The Highs and Lows
    From June, 3rd 2013 - added on June, 24th 2013

    The annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) finds print newspaper circulations continued to rise in Asia while they decline in mature markets in the West.

  • B2B Content Marketing: What Works, What Doesn't
    From June, 3rd 2013 - added on June, 24th 2013

    A study of B2B content seekers' attitudes finds B2B buyers are "turned off by self-serving, irrelevant, over-hyped and overly technical content."

  • Facebook Data Shows Social Context Ads Work Best
    From June, 20th 2013 - added on June, 20th 2013

    A study of more than 1 million Facebook ad units and 114 billion impressions finds the sponsored story ad format performs best, along with a wide variation in Facebook ad performance by industry.

  • Tablets Overtake Smartphones In Driving Online Traffic
    From May, 15th 2013 - added on June, 18th 2013

    Mobile devices have changed the way consumers interact with businesses and advertising; In just 3 years, tablets have overtaken smartphones in drive online traffic. Internet users view 70% more web pages per visit when browsing on a tablet vs. a smartphone.

  • Offline Media Scores High In Credibility and as Ad Source
    From June, 13th 2013 - added on June, 13th 2013

    A significant portion of consumers feel traditional advertising is most credible, least annoying, and the best source for marketing messages, finds a survey by Adobe.

  • Personalized Messages Viewed By Many as Annoying and Overused
    From June, 12th 2013 - added on June, 12th 2013

    Consumers say personalized marketing messages have become more frequent, and many of the customized messages received are annoying because the attempts feel superficial.

  • Brands Use of Traditional Ads to Promote Their Social Presence; Are Consumers Noticing?
    From May, 22nd 2013 - added on June, 10th 2013

    Brands are increasingly promoting their Facebook pages and Twitter hashtags in traditional ad messages; One in four say they recall these ads in banner and TV ad, 21% recall social promotions in print ads.

  • Only Two in Five Marketers Call Facebook Effective
    From May, 21st 2013 - added on June, 3rd 2013

    A survey of marketers finds half believe Facebook is the most important vehicle for their marketing purposes yet, just 37% agree that Facebook marketing is effective.

  • M-Commerce: Tablets Over Phones for Purchases
    From May, 13th 2013 - added on May, 29th 2013

    According to Forrester Research, about one-third of U.S. tablet owners have purchased items via their devices, compared to just 13% of smartphone users.

  • Use of QR Codes Remains Relatively Low
    From May, 28th 2013 - added on May, 28th 2013

    A little more than one in 10 consumers say they use QR codes -- and the same percentage (12%) is the same for planned future use of QR codes.

  • Out-of-Home Advertising Viewed by 3 in 4 U.S. Adults
    From May, 28th 2013 - added on May, 28th 2013

    Three in 4 U.S adults say they have noticed billboards, transit and other out-of-home ads in the past month; Action taken based on these ads, include restaurant and store visits.

  • 7 in 10 Adults Access Content from Newspaper Media Each Week
    From March, 25th 2013 - added on May, 23rd 2013

    A majority of U.S. adults (69%) read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month; This includes six out of 10 (59%) young adults, ages 18-24.

  • Consumers of All Ages Are Scanning QR Codes
    From May, 21st 2013 - added on May, 21st 2013

    According to the latest report from ScanLife, a global provider of mobile barcode solutions, consumers ages 25-44 make up nearly half of all scanners at 48%.

  • Apps Preferred to Mobile Websites, Yet Low Tolerance for App Failures
    From May, 20th 2013 - added on May, 20th 2013

    85% of smartphone users finds prefer mobile apps over mobile websites. Yet, if dissatisfied with the performance of an app, 48% say they are less likely to use the app again.

  • B2B Publishers Say Print Remains Largest Revenue Contributor
    From May, 2nd 2013 - added on May, 13th 2013

    Print ads continues to bring in the lion's share of revenue for B2B publishers; The top 3 fastest-growing segments: digital, events, and print advertising.

  • Magazines Slow to Optimize for Cross-Platform Viewing
    From May, 13th 2013 - added on May, 13th 2013

    A survey finds 93% of the leading consumer magazines don't offer readers complete cross-platform digital experiences.

  • Four Out of 5 Take Action Thanks to Newspaper Ads
    From April, 15th 2013 - added on May, 10th 2013

    Four out of five U.S. adults say they took action as a result of print newspaper ad in the past month, and 53% made a purchase, according to a recent NAA study.

  • Consumers Fed Up with Irrelevant Ads
    From April, 11th 2013 - added on May, 8th 2013

    A study finds consumers are "putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."

  • Big Data: "Part Obstacle, Part Opportunity"
    From April, 10th 2013 - added on May, 1st 2013

    A study finds "big data is a key competitive differentiator," yet is viewed by the majority of respondents as "part obstacle and part opportunity."

  • The Pay-Offs of Personalization
    From April, 25th 2013 - added on April, 25th 2013

    A InfoTrends study demonstrates the payoff for businesses who engage in marketing efforts featuring a higher level of personalization complexity.

  • Millennials Most Willing to Exchange Personal Data for Deals, Promotions
    From April, 22nd 2013 - added on April, 22nd 2013

    A USC Annenberg study finds Millennials most willing to allow businesses to access their personal data, as long as they receive "tangible benefits in return."

  • Zogby: Americans Value Ad-Funded Internet; Prefer Tailored Ads
    From April, 18th 2013 - added on April, 19th 2013

    A Zogby poll finds 90+% of consumers support online advertising as a means of keeping Internet access free; They also prefer Internet ads targeted to their specific interests.

  • Nielsen: Newspaper Ads Touted for Engagement and Influence
    From April, 16th 2013 - added on April, 17th 2013

    A Nielsen survey of 5,000 U.S. adults finds newspapers (print and online) lead for ad engagement, influencing purchases, and more.

  • The State of Custom Content Publishing 2013
    From April, 4th 2013 - added on April, 11th 2013

    Custom content spending on production and distribution rose to $43.9 billion. All forms - print, electronic and digital - experienced growth, with a 9.2% increase over last year's spending.

  • Online Nearly Catches Up to TV Watching
    From March, 15th 2013 - added on April, 9th 2013

    A media usage survey of 10,000 Americans finds we spend, on average, 3.9 hours per day watching TV compared to 3.8 hours going online outside of work.

  • Pew: The Demographics of Social Media Users
    From February, 14th 2013 - added on March, 27th 2013

    According to Pew Research, as of December 2012, 67% of online adults use social networking sites, such as Facebook and Twitter.

  • Consumers Not Trusting Of Social Media Ads
    From March, 21st 2013 - added on March, 25th 2013
  • “It's the first time for us in any B2B exhibition and we have really liked the experience. We are representing brands like Deborah, Milano, Delsey and L'Occitane. We got a very good response and generated lot of connects and contacts. We look forward to participate next year also.”

    • Mukesh Sharma,
    • GM, Corporate Sales, Beauty Concepts Pvt. Ltd.
  • “We manufacture T-shirts, apparels, bags, caps, etc. for various corporates in India. Basically, we are launching the concept of managed merchandise providing end-to-end solution starting with designing, sourcing, storage and deliveries across the country. We are here for the first time. The experience is very good. Lot of people are coming from across the country. Few companies' purchase heads and marketing teams visited. We did register a few orders here.”

  • We have quite few clients for corporate gifts to whom we keep serving with different gifting solutions. This expo has, of course, added quite a few new categories to my knowledge like LifeStraw (drinking water bottles), power-banks and pen drives that can be considered as corporate gifting solutions. Anil Sharma, Sourcing Manager, Indiabuying.com

    • Anil Sharma
    • Sourcing Manager, Indiabuying.com
  • “We have displayed lot of electronics products including power banks, portable speakers, home theatre, LED TVs, surveillance products, etc. We are getting good response for all our products and look forward to be here next year also.”

    • N Yadav,
    • Zebronics India Pvt. Ltd
  • It was a pleasure to introduce Hugo Boss’s corporate gift line at Gifts World Expo. By bringing a new range to India for the first time, we wanted to showcase it to as many people as possible so that they know that the brand is present in the corporate sector. We found this to be the right platform to do so and are happy with the response.

    • Bharat Narula
    • Partner, Gifts Mart
  • We are truly impressed with Gifts World Expo Delhi. This year we decided to participate only at Delhi with 3 exclusive promotions cum distribution of gift products with larger stall area of 15 square meters. Next year, we are planning to increase the product range and get an even larger stall area.

    • Anil Kumar Gupta
    • Managing Director, Sparket Marketing Private Limited
  • “We are the manufacturers of handicrafts, statute, fountains and other gift items. We are getting good response and we thank the organisers for providing such a nice business platform.”

    • Mahesh Agrawal,
    • Art-N-Hub, Jaishree Advertising
  • “We are participating since last 7-8 years and it always feels better than Mumbai. We have got very good response for our soft PVC manufacturing. The response is tremendous in this year expo. We also got handful of orders.”

    • Mina Hansoti,
    • Director, Moral Fiber Pvt. Ltd
  • “We are in to the manufacturing of T-shirts of corporates. It's a nice experience being here. Good people, good public and all business associates are coming here. Probably, we will come next year also to enhance our business through this platform.”

    • Navneet Jain,
    • N Creations
  • “We are here in this Expo for the first time. We make snack bars for which we have got overwhelming response. Our snack bars are made of dry fruits & nuts. These are very tasty & healthy. We like the response and look forward to convert the registered queries.”

    • Varun Gupta,
    • Marketing Manager, Nut-Nut
  • We are happy with the show as it fulfilled our prime objective of acquiring corporate customers for our gifting business. We generated a lot of sales leads and are looking forward to participating next year as well.

    • Sandeep Kotecha
    • Director, The Kettlery (CPK Food & Beverages Pvt. Ltd.)
  • “We are excited to see quality visitors. We recorded extremely rich footfall as customers kept dropping in at our stall. We hope to generate a lot of businesses from this platform.”

    • Kashish Lalit
    • Business Head, Toreto Retail Pvt. Ltd
  • “We are a Mumbai-based chocolate manufacturing company and participating for the first time in this Expo. This is a very good event and the visitors are from round the corners of India which is an added advantage. We look forward to participate next year also.”

    • Vishnu Bagadia,
    • Co-Owner, Ruchoks
  • “Visitors really like the concepts of customised packaging wherein we have theme hampers such as coffee hamper, salad & sandwich hamper, wine hamper, chocolate hamper, etc. People were actually inquisitive about the unique packaging ideas though we provide complete product.”

    • Ekta Tandon,
    • Dreamz & Dezires.
  • The show is much focused and we always find high profile decision makers from all over India in attendance.  We are looking forward to returning in 2017 with a more diverse range.

    • Anil Jain
    • Managing Director, National Handicraft Enterprises Ecoleatherette
  • “In all it was good exhibition and we got good response. The crowd was more than last year. It can be even better if a certain amount is charged as entry fee to allow only serious buyers and make the best out of this platform.”

    • Luv Malik,
    • Director, Luxury Personified LLP
  • “It’s worth being a part of Gifts World Expo. We have got good response this time. The organisers have done homework as can be clearly noticed after witnessing impressive change. It’s been three years since we participated and this year it’s really splendid and impressive.”

    • R. S. Bedi,
    • CEO, Everwear Industries
  • “It was wonderful being apart of this year's Gifts World Expo. The visitors were what we had expected. We put a gamut of our products including watches, wallets, bags, trophies, and the like. We not only received a lot of appreciations following heavy footfall at our stall, but also registered numerous queries which we expect to convert.”

    • Anuj Sawhney,
    • Managing Director, Swiss Military India Ltd.
  • It was actually a pleasure visiting this place. It's a great hub for sourcing products like this with lots of options on the floor to choose from. Even there are quite a few new products that can be added in the list of corporate gifting. We expect more products and brands in the next edition.

    • Nitin Tyagi
    • Head-Sales & Marketing, giftingpeople.com
  • “It was a good experience out here being a part of the Gifts Expo. The visitors’ footfall especially on first two days was really appreciative. We got lot of potential queries to work on and look forward to participate in the next year Show.”

    • Abhinav Mahajan,
    • Director, Maspar Industries Pvt. Ltd.
  • “It was a good experience out here being a part of the Gifts Expo. The visitors’ footfall especially on first two days was really appreciative. We got lot of potential queries to work on and look forward to participate in the next year Show.”

    • Namit Jain,
    • Baltra Home Products
  • I saw new product categories this time. Many of them are really interesting to opt for like those of multi-media speakers and other electronics stuff. The show looks bigger this year with more products on the anvil and also the number of exhibitors is more as compare to the last year.

    • Maheshwar Kumar
    • Sales Head (North India), Safedecor Pvt. Ltd.
  • We foraged into corporate gifts two years back and we felt Gifts World Expo would be a very good platform to showcase our products. We received a lot of footfall beyond our expectations and overall it was a very good experience.

    • Seema Marya
    • Head-Corporate Sales, Archies Limited 
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